AT BEIJING’S FORBIDDEN CITY

CELEBRATING 120 YEARS OF DEUTSCHE GRAMMOPHON

 

DEUTSCHE GRAMMOPHON LAUNCHES 120TH-ANNIVERSARY CELEBRATIONS WITH HISTORIC CROSS-CULTURAL CONCERT

FIRST CLASSICAL MUSIC CONCERT HOSTED AT BEIJING’S FORBIDDEN CITY SINCE 1998

PERFORMANCES BY DANIIL TRIFONOV, SHANGHAI SYMPHONY ORCHESTRA AND MAESTRO LONG YU

STREAMED TO CHINESE AND GLOBAL AUDIENCES BY NETEASE CLOUD MUSIC AND YOUTUBE, RECORDED FOR BROADCAST BY MORE THAN TWENTY TV STATIONS WORLDWIDE

Beijing, Wednesday October 10, 2018: Universal Music Group’s Deutsche Grammophon launched its 120th-anniversary celebrations (DG120) in impressive style today, hosting a triumphant gala concert at Beijing’s Forbidden City, a UNESCO World Heritage site.

Globally renowned performers shared the power and beauty of classical music at this exceptional event, presented before the Imperial Ancestral Temple, or Taimiao, for an audience of 1,200 specially invited Chinese and international dignitaries. Maestro Long Yu and Daniil Trifonov led a multi-national cultural collaboration of Deutsche Grammophon artists in the most prominent high-profile live classical event for over three decades.

The DG120 gala concert marked the beginning of Deutsche Grammophon’s year-long series of global events, new releases and revelatory exploration of its historic archives. It reached a vast global following via simultaneous live streams in YouTube’s 360-degree virtual reality and regular formats. China’s leading internet technology company and music streaming service NetEase Cloud Music is offering a delayed live stream starting tomorrow, Thursday October 11, 2018. TV viewers in China can catch up on Sunday October 14, when SMG’s Art and Culture Channel broadcasts the full concert during prime time (7pm and 11pm China Standard Time). Television and cinema sales for the event will be co-produced by C Major Entertainment, worldwide operators in the marketing and distribution of music programmes. Broadcasts and cinecasts are scheduled in the next few weeks and months across the globe, in countries including Austria, France, Germany, Hong Kong, Italy, Poland, Russia, Spain, Switzerland, the UK, and Latin America.

“The gala concert was unforgettable,” commented Dr Clemens Trautmann, President Deutsche Grammophon. “The concert’s historic nature was enhanced by its iconic setting in front of the Imperial Ancestral Temple and the walls of the Forbidden City. Those exquisite buildings echoed to the magnificent sounds of the Shanghai Symphony Orchestra, Wiener Singakademie and an international cast of soloists under the direction of Maestro Long Yu, the first Chinese conductor ever to perform there.”

He continued: “We wanted to make a bold statement about the Yellow Label’s sense of tradition, its truly international mindset and its vision for the future of classical music, a vision that recognises the appetite for cultural collaboration and for sharing the art form in China, Southeast Asia and globally. Our partners and lead sponsors helped bring an important and truly creative concept to life and we thank them. I cannot imagine a more auspicious launch for our DG120 programme or a better way to inspire new listeners.”

DG’s anniversary concert was the first to be held at Taimiao since Zubin Mehta led a production of Puccini’s Turandot there twenty years ago, an event whose worldwide significance contributed to the 2008 Olympics being awarded to Beijing. Today’s concert and its pioneering online broadcasts set social media channels alight with enthusiasm, the collaborative event looks set to have a similarly global impact as Chinese artists expand their reach and share their creativity with the rest of the world.

Audiences were left spellbound by Daniil Trifonov’s performance of Rachmaninov’s Second Piano Concerto. The virtuoso Russian pianist, a leading member of Deutsche Grammophon’s younger generation of artists and part of the evening’s multinational cast of musicians, was accompanied by Long Yu and the Shanghai Symphony Orchestra.

Maestro Yu and his orchestra delivered an intensely dramatic interpretation of Carl Orff’s Carmina Burana, created in partnership with the mixed adult voices of the Wiener Singakademie, the Shanghai Spring Children’s Choir, and soloists Aida Garifullina, Toby Spence and Ludovic Tézier, hailing from Russia, the UK and France respectively. The programme opened with a special arrangement for strings of Liu Tianhua’s Enchanted Night and unfolded with “November” from Memoryhouse – a seminal work of neoclassical composition by the world’s leading contemporary composer, Max Richter – performed by Norwegian violinist Mari Samuelsen and the Shanghai Symphony Orchestra.

Kuke Music, title sponsor for the DG120 Forbidden City concert, now in its second decade operating in the field of classical music and education services, is set to broaden its commitment to classical music in China “All the hard work and planning were rewarded today with a sensational concert,” observed the website’s founder and President, Yu He. “We share Deutsche Grammophon’s determination to build the next generation of classical music fans in China and to share this amazing art form with audiences of all ages and backgrounds.”

Internationally renowned pianist Lang Lang sent his congratulations: “As my label celebrates its birthday in my native country, I wish them great success. And I look forward to joining the anniversary festival at DG’s headquarters in Berlin alongside Anne-Sophie Mutter in a month.”

Mr Zhu Yiwen, CEO of NetEase Cloud Music, the exclusive online video streaming partner in China for the DG120 gala concert, comments: “NetEase Cloud Music is wholly dedicated to the promotion of high-quality digital music. We are honoured to collaborate with Universal Music Group’s prestigious classical label Deutsche Grammophon on this very special occasion and to enable such a distinguished global classical music event to be shared with audiences in China via our online video streaming service. We are also delighted to have the opportunity to continue promoting classical music education and expanding the development of digital music in the Chinese market.”

Sunny Chang, Chairman and CEO of Universal Music Group Greater China, praised the teams involved in DG120’s inaugural event: “This breath-taking concert grew out of international collaboration and co-operation,” he observed. “It delivered a clear message of what can be achieved when people work together across cultures to realise a shared vision. Deutsche Grammophon’s decision to launch its anniversary year in Beijing underlines its commitment to further develop classical music in China and throughout Southeast Asia, where there is already a large and enthusiastic young audience. Today, hundreds of thousands of fans were able to experience a wonderfully rich and diverse programme. These important relationships will serve as a gateway to introduce even more Chinese classical artists to a new generation of global fans.”

Deutsche Grammophon’s Taimiao concert marked the beginning of an unprecedented and strikingly ambitious international programme of activities designed to raise awareness of the Yellow Label’s rich legacy, present innovations and future aspirations. The year-long DG120 anniversary programme, presented with global support from Google Arts & Culture and Volkswagen Group, offers everything from newly digitised rare archive recordings (The Shellac Project) and new albums to high-profile performances, international Yellow Lounge classical club nights and extensive online coverage. Tonight’s gala event, organised by Beijing Mingxun Communications Consultants Co., Ltd, was presented with title sponsor Chinese digital platform Kuke Music and in partnership with the luxury watch and jewellery brand Chopard.

Caroline Scheufele, Artistic Director and Co-President of Chopard said it was an honour to work in partnership with DG120. The Swiss luxury watch and jewellery Maison, she noted, shares Deutsche Grammophon’s commitment to the highest standards of beauty in art. “Those qualities were seen and heard at their best at today’s concert, which brought together the power of great music-making, the presence of great architecture, and the thrill of being part of a global event, something not just extraordinary but also life-enhancing. What a glorious start to Deutsche Grammophon’s anniversary year! Chopard has always been supporting arts and classical music as we share the same values of passion, excellence and creation of emotions.”

https://www.deutschegrammophon.com

#DG120

[13][2]

About Deutsche Grammophon

One of the most prestigious names in global classical music since its foundation in 1898, Deutsche Grammophon has always stood for the highest standards of artistry and sound quality. Home to the greatest artists of all time, the famous yellow label is a beacon to which music lovers all over the world look for outstanding recordings and interpretations.

Deutsche Grammophon’s current artist roster boasts some of the most distinguished figures in classical music today, including Anne-Sophie Mutter, Anna Netrebko, Martha Argerich, Daniel Barenboim, Hélène Grimaud, Evgeny Kissin, Lang Lang, Murray Perahia, Maurizio Pollini, Grigory Sokolov, Daniil Trifonov, Krystian Zimerman, Gustavo Dudamel, Andris Nelsons, Yannick Nézet-Séguin, Elīna Garanča, Bryn Terfel, Rolando Villazón and Max Richter. In addition, the label’s catalogue represents the cultural legacy of whole generations of maestri and features recordings from many of the finest classical artists in music history, including Claudio Abbado, Leonard Bernstein, Pierre Boulez, Herbert von Karajan, Carlos Kleiber, Vladimir Horowitz, Mstislav Rostropovich and Andrés Segovia. Highly dedicated to the development of new repertoire, Deutsche Grammophon also fosters and promotes a whole range of popular, contemporary artists.

Deutsche Grammophon is part of Universal Music Group, the world leader in music-based entertainment. Find out more at: http://www.deutschegrammophon.com

About Kuke Music

Kuke Music, title sponsor for the DG120 Forbidden City concert, now in its second decade operating in the field of classical music and education services.

About Chopard

Chopard, Artisan of Emotions since 1860

Since its founding in 1860, Chopard, owned and run by the Scheufele family, has perpetuated its heritage of ancestral skills and traditional crafts by offering watches and jewellery that radiate an aura of contemporary charm synonymous with emotions. Guided by a resolutely positive vision of the world, the Maison promotes three deeply cherished central values through its creations: fine workmanship, ensured by the endeavours of passionate artisans who are all experts in their respective disciplines; abundant and generous creativity enabling each and every individual to find an object matching their own character within the collections of the Maison; and finally, ethics. Epitomising an era in which producers of luxury goods must necessarily be responsible and sustainable, Chopard’s entire watch and jewellery production has been crafted in ethical gold since July 2018. Chopard has always been a proud partner of several classical music events around the globe. Famous tenor José Carreras and soprano Anna Netrebko are close friends of the Scheufele family and have been ambassadors of the Maison for many years.

About NetEase Cloud Music

NetEase Cloud Music, launched in April 2013, is a streaming service that enables its users to search for and share music. With more than 400 million users and the fastest growth rate in China, NetEase Cloud Music has become one of the country’s most popular music streaming platforms. https://music.163.com

Did you know that this is the Chinese year of the pig?

Be one of 50 lucky winners of our new myDG prize draw. Listen to any recording made in previous years of the pig and like your favourite in order to win a high quality Deutsche Grammophon Jute Bag! You will need to log in to this site with your myDG access to participate.

Win one of 50 high quality DG Jute bags by participating in our prize draw.

Did you know that this is the Chinese year of the pig? Follow the link below into the “Discover” section of this website and listen to our selection of recordings representing our history, which were made in previous years of the pig. Then set a “like” (using the heart icon) against at least one.

Back
Special Terms and Conditions:

1. Anyone from any country may participate in this prize draw.

2. The prize draw is active as from 19 July 2019, 00:00 CET until 25 July 2019, 23:59 CET. All entries for this competition must be received within that time.

3. In order to take part in this prize draw, it is necessary to accept the terms and conditions and click on the heart shaped button of the selected track in the category of the zodiac sign of the Pig. To take part in the prize draw you must be a registered myDG user. No purchase is necessary.

4. The draw for the prize will take place as follows: within five working days after the end of the prize draw, the Label (or one of its affiliates or a company it has appointed for this purpose) shall randomly determine the main prize-winners and shall inform the winners by the email address given in the myDG registration process. Neither the Label nor its partners will publish the name of the winner on its website without the express permission of the winner.

5. The prize is one Deutsche Grammophon bag. 50 winners will be drawn at random among all participants.

Terms & Conditions for
Price Draws

Please note that this translation is for your information only. The legally binding text in German can be found here.

General Terms and Conditions for the prize draw promoted by:
Deutsche Grammophon Gesellschaft mbH
Stralauer Allee 1
10245 Berlin, Deutschland (hereinafter "the Label")


1. These General Terms and Conditions apply to the prize draw promoted by the Label on the websites of the Label and/or its legal affiliates.

2. To participate in the competition individuals must be over the age of 18 with full legal capacity. Representatives and employees of the Label and its legal affiliates, their first or second-degree relatives and relatives by marriage are ineligible to participate. Invalid participation will not give rise to entitlement to any prize. Entries made via competition or input services cannot be taken into account.

3. Each Participant must submit his/her entry under his/her own name. Prizes cannot be transferred to third parties.

4. The provision of compulsory and voluntary information required for participation in the competition, such as first and last names, address, age and/or email address and/or telephone number shall be handled by the Label in accordance with its statement of data protection and any additional declarations of consent provided. Eligibility for participation in the competition requires that where information is requested, all information submitted must be truthful. Otherwise, the Participant may be excluded from the competition, even at a later date.

5. Where there is a change in the law or legal interpretation or if there is a legal ban, the Label retains the right to exchange the published prize and to replace the prize with other prizes, to amend the relevant competition or to cancel the competition in its entirety. In such circumstances, prize-winners who have already been determined shall have no recourse against the Label or its legal affiliates.

6. Determination of prize-winners is made by the Label, its employees and agents or appointed third parties. In this respect the Label is not liable for simple negligence of these individuals during the prize-winner determination process.

7. If a Participant has won a prize, he/she will be notified in writing (in particular by email) or by telephone. If notification is made in writing, the prize-winner is required to inform the Label in the requested format within five (5) working days (valid once postmarked within this time) after receiving the notification whether he/she will accept the prize. If notification is made by telephone and the Label is unable to reach the prize-winner it will attempt to leave a message insofar as this is technically possible. The prize-winner is required to inform the Label in the requested format within three (3) working days (valid once postmarked within this time) after receiving the notification whether he/she will accept the prize. If these deadlines are not met, the Participant is no longer entitled to the prize. The Label in such case shall be entitled at its sole discretion to either not give the prize to anyone or to determine a new prize-winner and to award the prize to another participant. Claims by the original prize-winner against the Label are invalid.

8. Prizes are limited to the published specifications. For non-cash prizes, the Label will also be responsible for the postage of prizes. Any other services, such as the equipment necessary to use the prizes awarded or, in the case of a specified travel prize, any equipment which the winner may need for the trip or any travel needed to reach the point of departure or any costs incurred during the travel which in the definition of the prize are not listed as being part of the prize, are not included unless otherwise expressly stated in the prize draw rules. Accordingly, the Participant expressly accepts that any costs, expenses or other services incurred by him/her with respect to the prize (particularly with respect to travel) that are not included as part of the prize shall be for his/her own account. The Label furthermore accepts no liability for damages caused by the Participant or due to use of the prize and is hereby indemnified against all such claims from third parties.

9. No equivalent value in cash will be paid out for non-cash prizes.

10. If the Participant is in breach of any special competition rules or these Terms and Conditions, the Label is entitled at any time to exclude the Participant from the competition without prior notice.

11. No legal recourse is permitted.

12. If any provision of these General Terms and Conditions shall be invalid, the remaining provisions shall remain unaffected. The law of the Federal Republic of Germany is applicable. Where the Participant is resident outside the Federal Republic of Germany, it is hereby agreed that the express place of jurisdiction shall be the registered office of the Label.

Thank you!

Thank you for entering our prize draw! You are now in the category of the zodiac sign of the Pig. All you have to do is to like your favourite track to be part of our raffle. Good luck!

Please visit this page on a desktop device to participate in our Prize Draw!